Tag-Archive for ◊ Campbell Development group ◊

• Sunday, November 20th, 2011

Young children don’t realize that they make choices every day…what toy to play with, sharing or not sharing a toy and eating or not eating what is put in E-learningfront of them just to name a few.

Being able to make choices is empowering. That is the function of interactivity in E-learning programs.

When a young child has the opportunity to experience the outcomes of making choices and sees the results immediately, it makes decision-making seem like a safe and good thing to do. It helps a child develop the confidence to make decisions in real-time situations.

We teach our children to be safe. We encourage them to share, to be a friend, to play fair, to be honest, and to behave well.  We hope when they are faced with a situation that challenges what we have taught them, they remember what we said and make the right decision. Unlike riding a bike or crossing a street it is not possible to give our child practice runs in all the life skills situations they may encounter.

E-learning programs give our children practice runs for making good choices when faced with life situations.

E-learning programs also have other attributes that make decision-making attractive to preschoolers. They ask the child using the program to help the animated, cartoon characters to make decisions. While this makes decision-making less personal to a child, it also fosters a sense of responsibility for helping a character make the right decision.

E-learning content is always consistent and is not affected by differences in an instructor’s performance resulting from tiredness or the time of the presentation. E-learning programs are less intimidating, as a child can make an incorrect choice and go back and correct it without feeling that others will know about it.

E-learning programs reinforce what is being taught through engaging the child in interactive decision-making. This reinforcement tends to result in higher content retention rates than a presentation that talks about life skills decision-making.

Campbell Development Group is the creator and publisher of  “Can Do” Street (www.candostreet.com) an E-learning site where young children learn to make good choices through using interactive programs, games, and activity downloads. There are lesson plans for teachers, as well as a blog for parents and teachers and children.

To sample and e-learning program, click on the first logo on the left hand side of this page…Can Do Street, visit the theater and view the program,”Hector is being Selfish.”


• Saturday, November 12th, 2011

AdwordsWhen we first started out with our children’s website www.candostreet.com, we used AdWords as a vehicle for creating awareness and followers.

At first the .15 per click seemed reasonable, then the price per click started rising to .25, .40, .65, .85, 1.25 and then to 1.95. This price rise did not occur over a long time but within a month or 6 weeks.

The first reality of paying $1.95 per click was that if we wanted a thousand followers it could cost us $1,950.

The second reality of paying $1.95 per click was that there was no guarantee that each person that clicked through was really interested in the site or was just browsing and if they were interested, would stay with us on a steady basis.

The third reality was seeing that there was no limit or capping as to how high cost per click would go.

The fourth reality was that this price was for just one phrase or word grouping. What would be the cost for 3, 4 or 5 phrases?

As with most start-ups, we had a finite amount of money. In this case it was my own money and not that of investors – not that it should make a difference.

When we analyzed our cash flow for advertising, the questions were “Was this the best way to commit $20,000? Also, did we want to commit $20,000 for advertising or were there better uses for this money”?

We then started to research and analyze what we believed were the reasons for the price jumps and also wanted to find out whether were there better ways to structure advertising pricing and deliveries.

One of the first things that we concluded was that since a “click-is-a-click”, there should be no difference in price since we are paying by the “click” not the amount of audience. We are looking for one client at a time. If the number of viewers or followers was influencing the price-per-click, then there has to be an additional charge or value added for impressions/views or exposure to a greater population group.

AdWords text advertisements are short, consisting of 25 characters and two additional text lines. There are neither pictures nor sounds. Since AdWords can be selective as to distribution on a local, national, and international distribution levels, with pay-per-click (PPC) and cost-per-thousand (CPM) options, we did not see McDonalds and other major companies using the Right Column advertising.

While advertisers can select the words that should trigger their ads and the maximum amount that they will pay per click, the reality is that the internet is a small screen TV with unlimited channels (websites) capabilities. Why spend money on non-event AdWords to trigger an advertisement when companies sponsor NASCAR, sports teams, various TV programs, activities and events? They are sponsoring an EVENT where an interested audience can see and relate to their product. This is Branding and Brand Awareness.  Branding is a combination of audio, visual and ASSOCIATION.

We were fortunate to have a couple of advertising professionals review the AWSTATS for our sites, they commented that they were impressed not only with the number of visitors to the relatively young sites but more impressed with the depth of interest by our visitors as shown in the number of impressions (pages) per visitor.

Summing up, if you advertised on a number of niche websites which charge $3 per thousand impressions with 4.0 impressions (with click through to your site) per visit and we used the $1950 above as an advertising budget, you would get 580,000 impressions while reaching 145,000 passionate visitors. Advertise on websites whose statistics exclude spiders, robots and such from the actual visitor count.

• Saturday, November 12th, 2011

Campbell Development Group, LLC, is a media production company that creates and maintains its own media sites,  writes copy, designs and produces animated videos and interactive programs for individuals and  health care, social services and educational organizations.

Services include:

  • Writing … articles … web content…blog  content…social media content… story lines… script writing
  • Designs… web sites
  • Creating/Producing… Interactive…animated E-learning programs and animated videos


We are available to meet in person, when geographically feasible, and meet via Skype as needed.


Campbell Development Group, LLC is a New York State and New York City Certified Woman-Owned Business Enterprise